By: Nikita Prashar Posted on

Swati Bhargava is the Co-Founder of CashKaro & EarnKaro and a Fortune 40Under40 entrepreneur. She along with her husband and Co-Founder Rohan Bhargava has contributed immensely towards the growth of India’s e-commerce and where it stands today at the global front. Her brand CashKaro is India’s largest Cashback site and enjoys over 20+ Million downloads. Eager to give Indian e-commerce further boost and bring more shoppers to the online space, Swati and Rohan also launched EarnKaro in 2019, India’s no.1 deal distribution platform. 

Swati’s venture CashKaro is the only VC funded Cashback site in India. The brand has raised over USD 30 Million from investors like Affle Global Pte Ltd, Korea Investment Partners, Kalaari Capital and Mr Ratan Tata.

From providing users the best possible deals from over 1,500+ popular e-commerce sites via CashKaro, to now offering millions of users an easy means of income via EarnKaro, Swati has made an indelible impact on the online shopping landscape in India. She has also been instrumental in establishing the Affiliate Marketing Industry from the ground-up in India, as well as the UK, where she launched her first Cashback business, Pouring Pounds with Rohan, in 2011. 

At both CashKaro and EarnKaro, Swati spearheads departments such as Investor Relations, Marketing & PR, Strategic Partnerships & Alliances, among other domains. A determined and industrious individual, Swati grew up in a small city in India called Ambala. After displaying extraordinary excellence in academics and co-curriculum all through school, Swati bagged a scholarship for high school education in Singapore. She was one amongst only 35 students chosen from all over India for this scholarship that was funded by the Government of Singapore.

Swati’s talent and exceptional aptitude for numbers then encouraged her to begin her career in Economics & Mathematics. She bagged her second scholarship from the prestigious London School of Economics (LSE), offered to her on account of her outstanding academic record. She also headed a 3000-member business society at LSE while living in London. After graduating from the LSE, she worked at Goldman Sachs London in the Investment Banking division for 5 years where she was the only woman in her team. At Goldman too, Swati was quick to prove her metal which won her several accolades and recognitions during her stint with the organisation. 

To cite a few of her many personal accomplishments, Swati has represented India at the coveted Blackbox Connect–Female Founders Edition – powered by Google in Silicon Valley, California. She was amongst the 5 women entrepreneurs shortlisted by Niti Aayog to meet Prime Minister Narendra Modi at the landmark Start-Up India Conference, held in 2016. Swati has also shared a panel on ‘Disruption’ with former Indian Cricket Team Captain – Mr Sunil Gavaskar at the recent LSE SU India Forum. She was named amongst the 4 women trailblazers in Indian eCommerce by The Economic Times and has recently also been nominated as a ‘Young Global Leader’ by the Young Global Leaders (YGL) forum. 

A firm believer in teamwork, Swati likes to spend quality time with her team members, thereby striking a professional as well as personal bond with each of them. CashKaro was named ‘Great Place To Work’ in 2019 by the globally recognized Great Place To Work, on account of its amazing work culture.

Swati is also frequently approached by the country’s most prominent media houses for her views and comments on various subjects including ecommerce, entrepreneurship, #MakeInIndia initiative etc. As a Social Media Influencer, she also enjoys a huge number of followers across platforms like LinkedIn (60K+ followers), Instagram (28K+ followers), Twitter (21.8K+ followers) and Facebook (400K+).

Links to Swati’s Social Media Handles:

About CashKaro, India’s Largest Cashback & Coupons site:

Founded by Swati and Rohan Bhargava, CashKaro is India’s largest Cashback & Coupon site. CashKaro offers its 15+ million users the best deals on 1,500+ e-commerce sites across categories including fashion, electronics, food, medicines, grocery, and more. It is available as an app for both iOS and Android devices. CashKaro witnesses 10 Lakh+ monthly transactions and its members have thus far earned over Rs 200 Crore as Cashback. It is the country’s largest savings destination for shoppers given that it offers Cashback, Coupons, and Price Comparison on a single platform that no other player operating in this segment offers. CashKaro is also the largest affiliate marketing site in the country today. When users shop via CashKaro on sites like Amazon, Flipkart, Myntra & 1,500+ others, it receives a commission from partner sites for driving the sale. A large portion of this commission is passed on to members as Cashback. On shopping via the site, users can earn extra cashback which is over and above the deals & discounts being offered by brands. What makes CashKaro unique is that this Cashback is neither wallet cash nor points but real cash that can be transferred to the users’ bank account or be redeemed as Amazon/Flipkart gift vouchers. CashKaro had recently secured Rs 130 Crores in a series ‘C’ funding round led by Affle Global Pte. Ltd.

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