Intellectual Property Protection for Culture Culture represents the identity, traditions, beliefs, customs, knowledge, and artistic expressions of a community or society. It acts as a …
India’s Culture As A Global Business
BY WEF_INDIA CONTENT TEAM. Ma’am, what inspired you to begin your yoga journey, and how has it shaped your work, purpose, and vision today? YOGA …
Founder Shaped by Identity
WE Today: What were the biggest struggles and challenges faced during the early days of Asharfi Kulfi? NEELAM: No Freezers: Keeping kulfi frozen in Gujarat’s …
Tech & Marketing focus
Tech & Marketing Strategy: “The Regenerative Stack” To make your brand future-ready, position clean and regenerative technologies not just assustainability tools, but as core business …
THE SURVIVAL GRID: HOW SOLAR & WATER ENTREPRENEURS ARE REWRITING RURAL ECONOMIES
A DEFINITIVE CASE STUDY IN CLIMATE SURVIVAL ENTREPRENEURSHIP The origin of India’s most impactful rural innovations does not lie in boardrooms — it begins inconstraint. …
Rajasthan & Bundelkhand: Climate Innovators at the Frontlines of Survival Economy
“In regions where climate challenges are most visible, innovation is no longer optional — it isessential for survival.” Water Scarcity & Resource Innovation: Rajasthan and …
The Survival Pivot: Building Businesses That Outlast Uncertainty
By: WE Today Research Desk By early 2026, the language of entrepreneurship is undergoing a fundamental shift. Growth is nolonger the ultimate benchmark of success …
The Survival Pivot: Building Businesses That Outlast Uncertainty
Cover Story | April 2025 We Today:-Aashima, your journey goes beyond traditional self-defense into building strength, awareness, and resilience. In today’s climate-uncertain world, how do …
Founder Shaped by Identity
Cover Story | March 2026 1.The Medical Heritage: You come from a lineage of healthcare professionals. How did that “medical DNA” shape your decision to …
Creator to CEO: How Vineeta Singh Built a Beauty Brand in the Age of Creator Economy 3.0
In the evolving landscape of Creator Economy 3.0, the most powerful founders are no longer operating behind brands — they are the brand. Vinita Singh, …