Meet Rajni Bector, a resilient entrepreneur who transformed her passion for cooking into the renowned Cremica brand, defying all odds along the way. Born in Karachi in 1940 and raised in Lahore, Rajni’s journey to success was marked by the upheavals of partition. Despite the challenges, she pursued her dreams with unwavering determination. Rajni’s entrepreneurial spirit ignited during her early years in Ludhiana, where she settled after marriage. Despite the conservative norms of the time, she delved into cooking, hosting gatherings, and experimenting with culinary delights. Her talent soon garnered praise from notable figures like Brijmohan Munjal of Hero Motocorp, instilling in her the confidence to pursue her culinary passion further. Encouraged by a supportive husband and inspired by a visionary doctor, Rajni ventured into the food business. In 1978, with a modest investment, she set up a small ice cream unit in her home. Her first taste of success came at a local fete where her ice cream outshone established brands, setting the stage for Cremica’s journey. As Cremica gained traction, Rajni’s husband emphasized the importance of branding, leading to the birth of the name “Cremica” – a fusion of “cream” from her products.
Despite minimal advertising, word of mouth propelled Cremica’s popularity, making it a household name for quality bakery products and condiments. However, turbulent times tested Rajni’s resolve when political unrest threatened her family’s businesses. Undeterred, she focused solely on Cremica, expanding its offerings and market presence. The turning point came in 1995 when Cremica secured a partnership with McDonald’s, marking its entry into the global market. Over the years, Cremica flourished under Rajni’s leadership, diversifying its product range and expanding its reach across India. Today, with her sons at the helm, Cremica stands as a testament to Rajni’s entrepreneurial vision and unwavering dedication to quality. Despite stepping back from day-to-day operations, Rajni remains actively involved, ensuring that Cremica maintains its commitment to excellence. Her journey from a young bride to a pioneering entrepreneur serves as an inspiration to aspiring business leaders, proving that with passion, perseverance, and a dash of innovation, anything is possible.